Market Research & Analysis

Data Base Management

List Rental

Mapping & Profiling

E-mail/Interactive

List Rentals

• Response Lists
• Magazines, Catalogs, Member Organizations
• Compiled Files
• Experian, InfoUSA, Acxiom
• Consumer and Business-to-Business

Customer Profile Analysis

• Learn what your customers look like and what their interest are.
• Demographics
  • Males, Age 45+, Married, Estimated Income $40K+
  • Females, Age 55+, Single, Estimated Income $75K+
• Psychographics
  • Home Computer, Physical Fitness, Walking for Health, Stocks/Bonds/Investing, Photography, Golf
  • Avid Book Reading, Cultural Events, Needlework, Physical Fitness, Stocks/Bonds/Investing, Wildlife/Environment

Mapping

• Market Area Definition
• Market Penetration
• Market Potential

Response Modeling

• The way to maximize any database marketing program is to utilize sophisticated models. Models increase response dramatically and are a critical component of any serious database marketing program.